lonelysandwich:

JAMBOX

So I go into the Jawbone office a few months ago and they put this monolithic block of something on the table and the CEO Hosain Rahman turns on his iPad and hits play on a movie. And I’m seriously like “What the hell, man? Why you gotta make me pee myself like this? Is that entirely necessary? Could you have maybe just told me that you want to show me something I’ve never seen before and let me excuse myself to go into the restroom where an adult pees?”

But then I cleaned up and we started talking about the Jambox and why it sounds like nothing I’ve ever heard before. And then I got some amazing people together and made a video.

The DP is Benji Bakshi. The guy is Tetris Kelly. Yes, Tetris. I cast him on his first ever audition. The music is JAMBOX Anthem by Deepak Mantena (Junk Culture) and Big Shot by Tetris Kelly. The JAMBOX design is by Yves Béhar.

When this thing is in the Apple Store on the 16th, I think you’re going to want to give it a listen.

1. -electronic-lab-book liked this
2. shishkabobrules reblogged this from suitep and added:

   this is where i say..”I WANT IT.”

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7. iamdeathconvoy reblogged this from suitep and added:

   Oh God… can’t wait!

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    commercial eerily reminds me of my brother, Timi. It’s so creepy, in fact,...orange...

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    I was working from their offices this week and they’re pretty darn excited about today’s announcement. If you’re going...

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33. neilolstad reblogged this from lonelysandwich and added:

    Looks incredible.

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35. lenier reblogged this from lonelysandwich and added:

    auto re-blog because Adam makes...best demo videos

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